Lego Investing & Reselling
The LEGO Group, which was introduced in 1932 as a Danish toy production company, has achieved unparalleled success within its industry. It was in fact the founder’s son who orchestrated the production of the familiar interlocking plastic bricks we know and love to this day. In 1999, LEGO sought alternative…
What is a LEGO castle to you? Is it a classic 4 walls fort with a draw bridge and a moat, or is it a menacing villain’s lair? Whatever comes to mind, there is something in this list for you. LEGO castles in one way or another are seen in…
Commercial partnerships are nothing new to The LEGO Group. They have partnered with major franchises in the past such as Harry Potter, Star Wars, and even Stranger Things! LEGO sets based around one of these popular themes are often seen to be successful because they attract buyers from two separate…
The LEGO Group loves to come up with new and unique ideas for sets to be released for purchase to the general public, this subtheme is no different. With 2 billion people, yes, billion with a “B”, that celebrate the Chinese New Year, the market for old and new buyers…
The LEGO Group has had lots of astonishing partnerships in the past with film companies, using brands such as Indiana Jones or The Lone Ranger as the baseline for a theme of LEGO sets. One of the probably most unexpected partnerships for LEGO fans all over the world was the…
The most successful LEGO themes tend to be licensed partnerships with brands like Star Wars, Harry Potter or Marvel. However, not licensed product lines can also be quite successful, which was shown by the LEGO Elves theme! The LEGO Elves theme is based on the LEGO Elves television series from…
In the past couple of years, The LEGO Group has released several unique new themes. The likes of LEGO Ideas, Stranger Things, Harry Potter – sets of these themes are home on the shelf of most collectors. But, many fans will forever hold a special place in their heart for…
LEGO is known for its affiliation with many franchises, most of which are inspired or based on pop culture. In the quarterly rounds of LEGO Ideas, we often see fans replicating their favorite movie scenes and characters using the LEGO brick. It is no surprise that the influence of large…
For many years, the LEGO Star Wars theme has been a cornerstone of The LEGO Group’s portfolio. Year after year, it has been listed as one of their bestselling themes within the company’s financial reports. The enthusiasm for sets embodying the characters and vehicles from a galaxy far, far away…
Since its commencement in 1932, The LEGO Group has been providing children and adults alike with countless hours of pleasure and enjoyment. Through the innovative strategic partnerships which originated in 1999 with the Star Wars theme, the company has developed an extensive catalogue of intriguing and compelling sets. The establishment…
