Lego Investing & Reselling
The world of LEGO is so vast, they can take us into a movie, a videogame, or even to space, but they also come back down and create the things we have actually seen and experienced. These sets explore that feeling of amusement, of awe, as if we were kids…
Since the LEGO Group first partnered with Disney back in 2014, the theme has proven popular for both children and adults alike. New LEGO Disney sub-themes are frequently released, reflecting the films that are currently being shown in cinemas. Therefore, the announcement of LEGO Encanto on November 1st 2021 was…
Over the years, the LEGO Star Wars franchise has consistently been one of the most popular and bestselling themes in the LEGO lineup. With a consistent flow of new television content over the last two decades, the product portfolio has remained balanced with a variety of new models and redesigns…
The LEGO Group, founded by Ole Kirk Kristiansen, has been a phenomenon since its advent in 1932. The group introduced third-party intellectual property partnerships (licensed themes) in 1999, which expanded its audience and customer base alike. These intellectual properties encompass television shows, films and brands, generally. Examples include Star Wars…
LEGO and Star Wars. What more needs to be said about this duo other than that? In 1999, The LEGO Group partnered with Lucasfilm, and ever since it has been a beautiful marriage of two icons. The combination of the world’s most popular toy alongside one of the world’s most…
Since The LEGO Group announced its first commercial partnership in 1999, fans have loved seeing their favorite scenes from books and movies come to life in the world of LEGO. The acquisition of certain partnerships has increased the fanbase of LEGO by widening their audience to not just LEGO fans…
The LEGO Disney Theme is giving fans the ability to construct iconic buildings such as the LEGO Walt Disney World 71040, just to mention one. In January of 2020 LEGO initiated a new subtheme, the LEGO Disney Storybooks. Those books are hinged and allow enthusiasts to transform a book into…
The LEGO Group has a wide range of different themes and sub-themes of LEGO sets available for fans to collect, and although many of them are based on licenses from popular movies and shows such as Star Wars or Harry Potter, there are also many product lines that are created…
The LEGO Group began to massively ramp up their focus on licenses and partnerships in the mid-2000s, and this change was a massive contributor to them becoming one of the largest toy brands in the world in the decade that followed. There are a handful of partnerships that they created…
Fans of LEGO and fans of Indiana Jones rejoiced when this partnership was announced, and for a good reason! This is a crossover that is extremely well suited for both brands, and the partnership between The LEGO Group and Lucasfilm was a welcome addition to the world of LEGO. LEGO…