Author: James Ryan

The LEGO Group was founded by Ole Kirk Christiansen in 1932. Originally producing wooden toys, the company advanced markedly and later began producing interlocking plastic bricks. By virtue of the company’s ingenuity and imagination, they continuously developed, consistently reaching new highs. This evolution aided in the introduction of third-party intellectual…

The LEGO Group, which was introduced in 1932 as a Danish toy production company, has achieved unparalleled success within its industry. It was in fact the founder’s son who orchestrated the production of the familiar interlocking plastic bricks we know and love to this day. In 1999, LEGO sought alternative…

Since its commencement in 1932, The LEGO Group has been providing children and adults alike with countless hours of pleasure and enjoyment. Through the innovative strategic partnerships which originated in 1999 with the Star Wars theme, the company has developed an extensive catalogue of intriguing and compelling sets. The establishment…

The LEGO Group, founded by Ole Kirk Kristiansen, has been a phenomenon since its advent in 1932. The group introduced third-party intellectual property partnerships (licensed themes) in 1999, which expanded its audience and customer base alike. These intellectual properties encompass television shows, films and brands, generally. Examples include Star Wars…